Following an intensive review process involving several top domestic and international advertising agencies in Japan, Volvo has awarded advertising duties to Saatchi & Saatchi Fallon.

“We credit our win to a terrific team effort, despite being a late entry into Volvo’s review process. Volvo was not only able to see our understanding of the domestic car market but also the spirit and genuine enthusiasm of the team” says COO Mitsuru Kubota.

“Volvo recently announced its new brand essence “Designed Around You” which puts the customer at the center of focus from an engineering, service and total brand experience perspective” explains SSF CEO Phillip Rubel. “Volvo is also shifting how it communicates with customers by focusing on digital based activities. We were able to show how we can deliver a tangible solution for both of these key marketing issues based on our local experience with luxury brands and Swedish brands within the Japanese market.”