“Patrick is a rare talent within the Japanese creative community”, explains SSF Tokyo CEO Phillip Rubel. “His Japanese-Swiss upbringing gives him bicultural and bilingual skills that few others can claim. His career has spanned Japan, America, South-East Asia and China with agencies such as Chiat Day, Leo Burnett, Beacon, Lowe and Hakuhodo.”

Plutschow has extensive previous agency experience with two of Saatchi & Saatchi’s largest global clients, Toyota and Procter & Gamble. In Japan, Plutschow and Rubel previously worked together at Beacon, where Plutschow was a Creative Director and Rubel was CEO.

“We merged Saatchi & Saatchi Japan with Fallon in Tokyo this past June. Since that time, my partner Mit Kubota (COO) and myself have been shaping and crafting our agency’s talent and resources to best suit the new and evolving needs of our clients”. Rubel continues, “Bringing onboard a creative talent and leader of Patrick’s caliber is a key part of our own evolution. I’m very excited to be working with him again. He’s a natural fit to the forward-thinking, media neutral creative environment we’ve created here.”