Japan Association for Refugees

Fri 16 Oct 2009 in News, Work

One Thousand Five Hundred & Ninety Nine.

The number of people who came to Japan as refugees in 2008.

They sought safe haven in our country, escaping from deadly conflicts over religion, nationality or race from their own countries.

Yet the refugee’s plight does not end when they arrive in Japan.

Are you aware of what they face here even after surviving the ordeal of escaping from persecution barely with their lives?

A severe reality awaits them.
Days without shelter, work, a person to depend on or even someone to speak to.

And it can take from six months to ten years for a person to be officially recognized as an asylum seeker by the Japanese Government. Such is the bleak, lonely and dark life for asylum seekers in Japan. Days in total darkness, feeling invisible, with no future.

So what can we do? The first step is to simply recognize that these people exist in Japan.

And then to provide them with the simple dignities of human life: food, shelter and safety.

Your acknowledgment sheds light on their dark existence. And provides the first trickle of a ray of hope.

Your awareness can give refugees the basic human right of living.

Lights for Rights.
Japan Association for Refugees.

 

 

 

Congratulations Kato !

Thu 8 Oct 2009 in Fallon Life

sommelier1

Kazuhiro Kato, Group Account Director, passed the sommelier test. In celebration of the occasion we decided to conduct a test of our own at the SSF Tokyo offices. We went to, nearby, Omotesando Hills and bought two bottles of wine for the in-house test.
 

sommelier2

Kato-san did well in the blind taste test. He figured out the country of origin for both wines, the grape on one and the price on the other, to within ¥100! All without ever seeing a bottle or being given any information on the wine.

Congratulations Kato-san!

 

sommelier3

 

 

SSF Tokyo Break First Mattel Print Assignment For Hot Wheels

Wed 7 Oct 2009 in Graphic, Toy, Work

Mattel

Saatchi & Saatchi Fallon Tokyo has just released its first effort for new client Mattel. Most toy cars are miniature versions of the real car. In this case, SSF flipped it around and treated a Hot Wheels classic Camaro muscle car as if it was the full sized real deal. This is based on the insight that kids like to imagine they’re playing with the real car and adult collectors treat their collections quite seriously – similar to the way real car enthusiasts do. So this ad hits the crossroad where both target audiences intersect.

Headline translation: “Ready for a new set of wheels?”

 

 

 

 

Fallon life

If it's all work and no play, we wouldn’t have lasted all the way. Find out what life in SSF is like.


 

access

SSF Tok

4-9-3, Jingumae, Shibuya-ku, Tokyo
+813 6438 1255
http://www.ssftokyo.co.jp


 

Our Network

Fallon Worldwide
Fallon Worldwide

901 Marquette Avenue, Suite 2400
Minneapolis, MN 55402
+1 612 758 2345
http://www.fallon.com

Fallon London
Fallon London

Elsley Court, 20-22 Great Titchfield
Street, London W1W 8BE
+44 20 7494 9120
http://www.fallon.co.uk