We figured the best way to get people excited about high-definition was to let them shoot their own commercial with the HD Handycam. We asked Chinese people from all walks of life what was beautiful to them. We selected the best stories, shot them and edited them into a 60-second commercial.

The results were as pleasing to the eye as the commercial. Consumers responded very positively and became more curious about the high-definition Handycam. The commercial clearly demonstrated the superior picture quality and made everyone realized that as long as they were surrounded by beauty, they didn’t have to wait till there was a wedding, birthday party or a vacation to use a Handycam.