After a career in Canada that included marketing with Schering-Plough, advertising with Y&R and leading his own agency in Canada for 9 years, Phil came to Japan initially with McCann-Erickson where he was a Senior Vice President and later again as Chief Operating Officer. Phil joined D’Arcy as CEO and was soon charged with the responsibility of merging the offices of D’Arcy, Leo Burnett and part of Dentsu to form Beacon, becoming their first CEO, before being invited to become an EVP at Leo Burnett’s HQ in Chicago.
Phil’s passion for blending strategy & creativity led him to Fallon and to co-launch a shared vision of a truly unique results driven creativity company in Japan. In addition to CEO duties, Phil built and leads Fallon’s strategic planning practice and is highly engaged in the planning and creative development process for many of Fallon Tokyo’s clients.

Mit’s career in advertising began in account management at McCann-Erickson. After joining Dentsu Young & Rubicam, Mit spent the next 19 years of his career working with large domestic and international clients operating in Japan. His expertise spans business planning, media engagement, sports & music event planning. As co-founder of Gram in April 2000, Mit was among the first Japanese advertising entrepreneurs to break away from big agencies and strike out on his own. In 2003, Fallon Worldwide discovered Gram and with the addition of Phil Rubel, founded Fallon Tokyo.
As COO of Fallon, Mit is fully engaged with every aspect of the agency, key clients and is particularly focusing on the growing disciplines of integrated communications.