Saatchi & Saatchi Fallon Tokyo has just released its first effort for new client Mattel. Most toy cars are miniature versions of the real car. In this case, SSF flipped it around and treated a Hot Wheels classic Camaro muscle car as if it was the full sized real deal. This is based on the insight that kids like to imagine they’re playing with the real car and adult collectors treat their collections quite seriously – similar to the way real car enthusiasts do. So this ad hits the crossroad where both target audiences intersect.

Headline translation: “Ready for a new set of wheels?”