Fallon has been selected to develop a new integrated communications campaign for Diners. Fallon won the competition based on recommendations that differentiate Diners card members from other premium card members due to their strong individualistic beliefs and their personal codes of behavior. Fallon kicked-off the new “Diners Code” campaign earlier this year with outdoor installations and on-line efforts under the headline: “No Rules. Just Codes”.

In late 2003 Fallon Tokyo surprised the Japanese marketing industry by winning the VW Golf assignment from Volkswagen Group Japan. It was the first time in many years that VGJ selected a brand agency outside of their longstanding relationship with DDB. It was a very challenging and detailed competition among the industry’s top domestic and global agencies and the incumbent DDB. Fallon’s winning campaign “Love & Hate” helped generate an extremely successful launch of the next generation Golf and also brought a lot of notoriety within Japan for Fallon’s unique creative and strategic approach.

Over the next four years, Fallon competed with other top agencies for each of the other VW brands and won every time. Finally, in early 2007, VGJ named Fallon as the official agency of record for all models. Even under tough Japanese automotive market conditions, Fallon was able to help fuel VGJ’s success and continued leadership as the #1 import car marketer of Japan.

But sometimes good things must come to an end. VW decided to revert to its original brand agency relationship in Japan, without a review, inline with their global DDB relationship. We’d like to thank VW for their faith in us over
the past 5 years and wish them the best of luck for the future.