Fallon Tokyo launched a first of its kind campaign for Lancôme’s Oscillation mascara consisting of in-train and print elements using electronic paper and lenticular lens technology. The campaign consists of a “train jack” installed on Tokyo Metro trains running on the busy Ginza and Marunouchi lines, includes a hanging electronic poster that presents a moving image of the oscillating brush supported by newspaper and magazine ads. The fixture marks the first time for electronic paper to be used to create a suspended transit poster.